Avis Budget Group reached a milestone in its Customer Experience Owners (C.E.O.s) Program by honoring more than 500 employees over the past year.

According to the Avis, the C.E.O. program celebrates team members, including agency operators, dealers, licensees and employees, who have been praised by Avis Car Rental, Budget Car Rental and Budget Truck Rental customers for providing outstanding service.

In order to create a lasting impression on customers, Avis launched the “Customer Led, Service Driven” initiative, which also inspires its employees to view the car renting experience from the customer’s perspective. The C.E.O. program is included to help promote the initiative.

Since the C.E.O program was launched last year, the company has honored many employees ranging from a courtesy bus driver in San Diego, Calif., to a property damage examiner in Virginia Beach, Va., to a greeter in Toronto.

All of Avis employees drive customer satisfaction through the company’s features including reservations, face-to-face customer interactions, written communications, billing, claims and employee training.

“Providing each customer with a personalized and outstanding rental experience is what being a Customer Led, Service Driven organization is about,” said Avis CEO Ronald L. Nelson. “We congratulate our C.E.O.s for leading the effort toward becoming a ‘Customer Led, Service Driven’ company and creating loyal, trusted relationships with Avis, Budget and Budget Truck customers.”