Avis Budget Group kicked off its “Rolling Pride Rally” bus tour on June 11 to thank its customers, employees, licensees and dealers throughout North America.

The eight-week bus tour began in Toronto and will travel to more than 80 Avis Budget Group locations in key markets, including Chicago, Jacksonville, Los Angeles, Tulsa, Virginia Beach and Vancouver.

Avis Budget Group will also make an appearance at the Global Business Travel Association annual convention in Boston starting July 22.

Attendees will have the opportunity to win prizes such as vehicle upgrades and free rental days with a free “thank you” scratch-off ticket that executives will be handing out at the convention.

The overall tour will feature addresses by members of the Avis Budget Group senior leadership team, appearances by special guests as well as customer and employee giveaways.

“The Rolling Pride Rally is our grassroots way of saluting our valuable customers who choose Avis, Budget and Budget Truck for their vehicle rental needs,” said Avis Budget Senior VP Gina Bruzzichesi. “At the same time, it is the perfect opportunity to thank our amazing team that consistently delivers outstanding service.”