Avis Budget Group Inc. has teamed up with RocketSpace, a technology campus for start-ups and corporate innovators, to identify market opportunities and fuel cross-industry innovation.

Avis Budget joins a group of global businesses across the mobility value chain, including BP, Allstate, IBM, Magna, and Volkswagen, who will collaborate with startups on real-life product testing and go-to-market solutions. Innovation areas include automated driver assisted systems (ADAS), on-board vehicle diagnostics, and electric vehicle systems.

"In support of our commitment to provide mobility solutions to customers, it is imperative that we focus on emerging technologies and do our part in setting a new standard for mobility and transportation," said Arthur Orduña, chief innovation officer, Avis Budget Group. "We're excited to partner with RocketSpace to accelerate innovation by working hand-in-hand with top corporations in the sector and disruptive start-ups."

"We're excited to be partnering with Avis Budget Group on this initiative while leveraging their industry expertise and global market knowledge,” said Ron Yerkes, RocketSpace’s vice president of accelerators. “As our fleet management industry partner, we're very optimistic that innovative solutions piloted in the program will be implemented and scaled through Avis Budget Group's network of vehicles."

RocketSpace has fueled corporate innovation programs with over 150 global brands, including British Airways, General Motors, Samsung, and Goodyear, by tapping into its ecosystem of startups around the world.