Related: Avis Budget Updates Loyalty Program
Avis Budget’s Loyalty Program Wins Travel Award
Avis Budget Group's loyalty program Unlimited Rewards has been named a 2015 Gold Magellan Award winner by Travel Weekly.
Avis Budget Group has announced that Unlimited Rewards, its loyalty program for travel professionals, was named a 2015 Gold Magellan Award winner by Travel Weekly.
Winners are chosen by a panel of travel experts. Unlimited Rewards was recognized in the ground transportation/marketing category; it also won gold at the Magellan Awards in 2014 and 2013.
"Our commitment to ‘putting the customer first' includes travel professionals because of the important role they play in shaping the customer's experience,” said Tom Villani, vice president, global travel and partnerships, Avis Budget Group. “Our Unlimited Rewards program is our token of appreciation for their business and continued loyalty. We are proud to earn gold at the Magellan Awards once again. We thank Travel Weekly and all those who voted for us for the recognition."
Earlier this year, Avis Budget Group refreshed its travel agent program and renamed it from Unlimited Budget.
Unlimited Rewards members earn rewards on Avis and Budget business and leisure car rental transactions in North America, Latin America, the Caribbean, Australia and New Zealand. Members also earn rewards for bookings through the Carey International portfolio of transportation services, including Carey and Embarque, as well as Hilton Worldwide hotel brands and properties around the globe, according to the company.
Enrollment in Unlimited Rewards is free and open to travel professionals who are residents of the United States and Canada. For more information, visit www.unlimited-rewards.com.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
