Avis Improves Website Infrastructure for Mobile Users
Avis Budget Group Inc. has enhanced its website infrastructure to provide customers of Avis Car Rental and Budget Car Rental with new mobile options and features, delivered at significantly faster speeds.
Avis Budget Group Inc. has enhanced its website infrastructure to provide customers of Avis Car Rental and Budget Car Rental with new mobile options and features, delivered at significantly faster speeds — even for people using older devices with lower bandwidth.
"As in many other sectors, our customers are increasingly using handheld mobile devices to manage their travel, and they expect the websites they use to perform at a very high level," said Gerard Insall, senior vice president and chief information officer at Avis Budget Group. "Given that our mobile channels are our fastest growing channels, this investment makes sense both for our customers as well as our shareholders."
According to Avis, the enhancements deliver faster response times on the four currently available mobile platforms — iOS, Android, Windows Phone and BlackBerry — and also improve the speed and performance of Avis.com and Budget.com.
In addition to creating and managing reservations, travelers can now use their mobile devices to take advantage of special discounts, including their Avis Worldwide Discount (AWD) and Budget Customer Discount (BCD) codes, says Avis.
"The customer experience is at the core of everything we do and enhancing our mobile website is no exception," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "Partnering with our technology team to bring these state-of-the-art mobile experiences to life is one way we ensure we deliver premium customer service."
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