Auto Rental News
MenuMENU
SearchSEARCH

Avis Named Top Car Rental Brand in Customer Loyalty

The company was named at the top of the list by Brand Keys Customer Loyalty Engagement Index for the 12th consecutive year.

by Staff
March 25, 2011
2 min to read


PARSIPPANY, N.J.-- For the 12th consecutive year, Avis Rent A Car has been named the leading car rental company in customer loyalty by the Brand Keys Customer Loyalty Engagement Index. The annual study examined customers' relationships with 528 brands in 79 categories.


"Customer loyalty and engagement metrics can predict future, in-market consumer behavior and Avis understands what matters most to customers," according to Robert Passikoff, founder and president of Brand Keys, Inc. "We congratulate Avis for their continued success as the market leader in the car rental category."

Ad Loading...


Based on 46,000 respondents, Avis achieved high marks in each of the four drivers of brand loyalty, including: convenience; customer service and brand reputation; reliability, safety and extras; and pricing discount and options.


"Customer satisfaction comes when we fulfill a traveler's needs; loyalty is hard-earned and much more difficult to achieve," according to Ronald L. Nelson, chairman and chief executive officer of Avis Budget Group, parent company of Avis. "Loyalty requires an extraordinary effort and that's what makes this award so meaningful to us. This is truly a great honor for Avis employees throughout the country."


Avis recently launched a new advertising campaign that features customers complimenting employees who have exemplified the Avis 'We try harder' customer service attitude. In an ongoing series of new ads, Avis excerpts letters received from customers satisfied by their rental experience with Avis.


"We have made significant advancements to ensure that customers enjoy the ride and customer survey data tells us that they appreciate the effort," according to Larry De Shon, executive vice president of operations of Avis Budget Group. "We are pleased by the success of our continuous improvement approach which is reflected in this very gratifying recognition from Brand Keys."

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...