For the eleventh consecutive year, Avis Rent A Car was named the top car rental company in customer loyalty by the Brand Keys Customer Loyalty Engagement Index.

The annual study examined customers' relationships with 518 brands in 71 categories.

"Avis continues to lead the drive towards excellence in the car rental industry," said Robert Passikoff, founder and president of Brand Keys Inc. "Our research shows that customers give Avis high marks in areas such as brand reputation, customer service, reliability and safety. We commend Avis for their continued success in engaging these consumers and creating loyal customers."

"We pride ourselves on providing Avis customers with first-class service and products and services that make renting a car a time-saving and enjoyable experience," said Ronald L. Nelson, chairman and chief executive officer of Avis Budget Group, parent company of Avis. "We greatly appreciate that Brand Keys and our customers recognize the efforts made by Avis employees throughout the country."

For more information on the 2010 Brand Keys Customer Loyalty Engagement Index, visit www.brandkeys.com.