On Feb. 23, Avis Rent A Car unveiled a redesigned version of its flagship Web site, Avis.com, which is now faster, easier to navigate and more user-friendly, according to the company. The new site features a simple four-step reservation process, greater functionality and advanced technology that offers customers customized content, including special deals, side-by-side rate information and real-time pricing.
"We streamlined and rebuilt Avis.com based on input and advice from our customers," said John Peebles, vice president of online marketing for Avis Budget Group, parent company of Avis. "Our customers told us they wanted quicker and easier access to the information that mattered to them the most, and to be able to make their reservations more quickly."











