Avis Will Have You Saying 'Grazie' for a Free Upgrade in Italy
Avis Rent A Car System LLC has announced an Internet-only, free upgrade promotion for U.S. and Canadian residents traveling to Italy. Customers who reserve an economy vehicle will receive a free...
Avis Rent A Car System LLC has announced an Internet-only, free upgrade promotion for U.S. and Canadian residents traveling to Italy. Customers who reserve an economy vehicle will receive a free upgrade to a compact vehicle.
Reservations must be made on www.avis.com and customers must reference Avis coupon number UEIA016 at the time of reservation. Offer is valid at participating locations and rentals must begin by March 15, 2007. Upgrades are subject to availability and handled at pickup. For full terms and conditions of this promotion, visit www.avis.com/europe.
About Avis
Avis is one of the world's leading rental car brands with approximately 5,000 locations in more than 160 countries.
Avis is operated in the United States, Canada, Australia, New Zealand, Latin America and the Caribbean by Avis Budget Group Inc. and its subsidiaries (www.avis.com), with more than 2,000 locations. Avis is operated in Europe, the Middle East, Africa and Asia by Avis Europe plc (www.avis-europe.com) and its subsidiaries under an exclusive license of Avis Budget Group Inc.
The two companies share technology and marketing initiatives and collaborate to provide a seamless Avis rental experience to consumers and businesses around the world, backed by the renowned Avis "We Try Harder" customer service.
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
