Avis Car Rental has once again been named the leading car rental company in the Brand Keys Customer Loyalty Engagement Index. This marks the 15th consecutive year that Avis earned the highest marks in the car rental category for this study, says Avis.

Avis achieved top placement in each of the four drivers of brand loyalty, including brand reputation; pricing discounts and options; customer service and convenience; and reliability, safety and wide range of features. The 2014 study examined 555 brands in 64 categories.

"As consumer expectations continue to rise, it is critical that we remain focused on the customer experience," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "Whether it's investing in our infrastructure to enhance our mobile offerings, establishing new travel and affinity partnerships, expanding Avis Preferred Select & Go or connecting with customers on social media, our commitment to customer satisfaction is the driving force behind all that we do. We proudly thank all those who helped make us the top car rental brand for 15 consecutive years."

For more information on the 2014 Brand Keys Customer Loyalty Engagement Index, visit www.brandkeys.com.