BMW and Sixt’s DriveNow Program Honored by Market Gravity and <i>Wired</i> Magazine
DriveNow was honored as the best corporate new venture at this year’s 2012 Corporate Entrepreneur Awards that recognize individuals and organizations for making an impression on large businesses.
DriveNow, the car sharing joint venture by BMW Group and Sixt AG, was recognized as the best new corporate venture at the 2012 Corporate Entrepreneur Awards by Market Gravity and Wired Magazine in London.
More than 200 business leaders and entrepreneurs gathered at the Design Museum in London this year.
Market Gravity honors individuals and organizations that are transforming the business landscape and delivering breakthrough growth in large businesses through innovative ventures, reinventions and a forward-thinking culture.
BMW Group was noted by judges for challenging the traditional vehicle ownership model and its willingness to trial other models.
“Our goal is to get our customers to their destinations faster, more reliably and in greater comfort,” said Dr. Bernhard Blaettel from BMW Group. “DriveNow stands only at the beginning of many innovations we will be launching under BMW i.”
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