BMW and Sixt’s DriveNow Program Honored by Market Gravity and <i>Wired</i> Magazine
DriveNow was honored as the best corporate new venture at this year’s 2012 Corporate Entrepreneur Awards that recognize individuals and organizations for making an impression on large businesses.
DriveNow, the car sharing joint venture by BMW Group and Sixt AG, was recognized as the best new corporate venture at the 2012 Corporate Entrepreneur Awards by Market Gravity and Wired Magazine in London.
More than 200 business leaders and entrepreneurs gathered at the Design Museum in London this year.
Market Gravity honors individuals and organizations that are transforming the business landscape and delivering breakthrough growth in large businesses through innovative ventures, reinventions and a forward-thinking culture.
BMW Group was noted by judges for challenging the traditional vehicle ownership model and its willingness to trial other models.
“Our goal is to get our customers to their destinations faster, more reliably and in greater comfort,” said Dr. Bernhard Blaettel from BMW Group. “DriveNow stands only at the beginning of many innovations we will be launching under BMW i.”
More Rental Operations
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →