Booking Group Mails Santa Letters Worldwide
For the second year, car rental broker Booking Group sent Christmas cards to children of its clients worldwide. The personal Santa letters were mailed from Santa Claus Village in Lapland, Finland.

Photo courtesy of Booking Group.

Photo courtesy of Booking Group.
For the second year, car rental broker Booking Group sent Christmas cards to children of its clients in the U.S., Canada and 115 other countries.
The children will receive personal letters from Santa Claus Village in Lapland, Finland. In the letter, they will find a postcard signed, sealed and sent by Santa himself before starting his big Christmas Eve ride.
According to Booking Group, the number of children receiving letters more than doubled this year — more than 20,000 children this year from 10,000 last year.
To receive a personal Santa letter, Booking Group clients had to fill out a form on EconomyBookings.com with the name of their children and the mailing address. Booking Group sent out the letters as a thank you to its clients for their business, says the company.

Photo courtesy of Booking Group.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
