The Brazilian car rental association ABLA saw major increases in its number of exhibitors, visitors, and venue space during its 19^th annual Expo and conference on Nov. 27-28 in Sao Paulo Brazil.

A breakdown of the figures shows:

• Exhibitor growth: From 45 exhibitors in 2023 to more than 70 in 2024.

• Visitor attendance: A significant increase from 1,350 attendees in 2023 to 2,000 in 2024.

• Venue expansion: Occupying over 86,000 square feet in the São Paulo Expo, up from 64,583 square feet in 2023.

About 45 speakers delivered 15 hours of educational sessions to attendees. Among key industry insights from Expo ABLA 2024:

Market Growth Projections

The Brazilian car rental industry is expected to acquire about 620,000 vehicles in 2024, a 5% growth compared to 590,870 units in 2023.

This represents 25.3% of all light vehicles projected to be sold by automakers in Brazil in 2024 (2,450,000 units).

Fleet Expansion

The sector’s total fleet is projected to grow by 5.1%, reaching 1,650,000 vehicles by the end of 2024, compared to 1,570,820 in 2023.

Growth in Subscription-Based Rentals

The car subscription model is expected to grow by 44%, representing 180,000 vehicles within the broader long-term rental market of 880,000 units in 2024.

Challenges and Advocacy

The ABLA emphasized its efforts to mitigate the impact of potential tax increases due to Brazil’s Tax Reform and to address the complexities of industry overregulation.

The association also highlighted the need for accessible technologies to support rental companies in maintaining their competitive edge.

Looking Ahead

ABLA’s President Marco Aurélio Nazaré highlighted the sector's potential for continued growth as more individuals, businesses, and public entities recognize the benefits of renting over owning vehicles. 

Speakers praised the industry’s ongoing professionalization and adoption of innovative technologies as key drivers for its success.