Auto Rental News and the American Car Rental Association (ACRA) are pleased to announce that Bud Denker of the Penske Corporation will deliver the opening keynote address at the 2013 Car Rental Show (CRS), the global marketplace for the car rental industry.

Denker is executive vice president of Penske Performance and Penske Automotive Group and senior vice president of Penske Corporation. He also serves as president of Penske Car Rental Holdings LLC.

Denker is responsible for Penske Corporation's marketing and communications functions. This includes Penske Automotive Group’s 345 automotive dealerships in the U.S., Puerto Rico, the United Kingdom, Germany and Italy. Penske Car Rental serves Hertz operations in Memphis, Tennessee and throughout Indiana. As well, Denker manages Penske Racing’s marketing and commercial functions for its IndyCar and NASCAR teams and serves as chairman of the Chevrolet Detroit Belle Isle Grand Prix.

In his address, “Expanding the Automotive Landscape," Denker will discuss Penske Corporation’s recent expansion into the rental car segment and the opportunities it foresees in the years ahead.

“We are delighted to have Bud deliver our opening keynote address," said Chris Brown, executive editor of Auto Rental News. "Penske is a global brand, and its recent franchise agreement with Hertz makes it one of the largest franchisees in the country. Our audience will be eager to hear Penske’s plans for the growth of its franchise, especially the synergies between its car rental and dealership divisions and the buying and selling of cars.”

Denker’s keynote is scheduled for 1 p.m. on Monday, April 15. The 2013 Car Rental Show takes place April 15-16, 2013 at the Rio All-Suite Hotel & Casino, Las Vegas. Go to www.carrentalshow.com for more information.