Budget Car Rental has been named the gold winner in the car rental category of the 2017 Reader's Digest Quality Service Award.

Reader’s Digest has a circulation of more than 200,000 in Australia.

"Winning this award really sets you apart," said Louise Waterson, managing editor, Australian Reader's Digest. "You understand that a successful business not only needs good products and staff, but, crucially, you need delighted customers. It is a smart, competitive advantage that is becoming ever more critical to success."

Conducted by a market research company, the Quality Service Award winners were determined by a survey of 1,500 Australian adults. Respondents were asked to nominate service providers they have personally used and rank their performance in various areas, including personalization, understanding, simplicity, reliability, and overall satisfaction. The highest rated companies were named gold winners.

"The national award acknowledges the efforts of all Budget staff," said Kaye Ceille, managing director, Pacific Region, Avis Budget Group. "Every member of the Budget team in Australia is very dedicated to providing great customer service, and it is pleasing to see their dedication and hard work rewarded with such a prestigious accolade."