Budget Rent a Car recently agreed to a multi-million dollar deal that would allow it to continue to sponsor NBA broadcasts on Turner Networks’ TNT and TBS Superstation. The sponsorship took effect on October 31st during the first televised game of the 2000-2001 regular NBA season.
The package is a three-pointer for Budget because, according to the company, it includes an in-game feature, event marketing and a strategic media presence.











