Budget Reports Strong Holiday Sales
LISLE, Ill. -- Following several weeks of improving rental and reservation trends since Sept. 11, rentals for Budget Rent a Car during the Christmas and New Year holidays were strong, averaging ...
LISLE, Ill. -- Following several weeks of improving rental and reservation trends since Sept. 11, rentals for Budget Rent a Car during the Christmas and New Year holidays were strong, averaging just 4% below prior year. Car rental volume had been down as low as 22% versus prior year in late September. The company, which is owned by Budget Group, has experienced steady increases in volume and rates since early October.
"As expected, car rental volume continued to improve," said Jeff Bretson, vice president for planning and revenue management. "And, as a result of rate increases the industry and Budget took in November and again at the end of December, we're seeing revenue per day continue to rise. The holidays were the strongest weeks yet since Sept. 11."
Car rental volume through the holidays at Budget airport locations was down approximately 9% compared to prior year. At the company's downtown and suburban locations, car rental volume was up 8.6% over prior year as more people opted to drive to holiday destinations. Nearly half of Budget's revenue base is generated from non-airport locations, through its downtown and suburban car and truck rental operations.
"Vehicle utilization was slightly ahead of prior year as we continued to adjust fleet levels to meet demand," Bretson said. "Currently our fleet is about 5% below prior year, though it had been as low as 15% compared to prior year in the weeks following Sept. 11."
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
