car2go Ends Carsharing Service in Copenhagen
car2go will pull out of Copenhagen, Denmark, on Feb. 15 due to low usage of the smart fortwo vehicles.

Photo via Wikimedia/Dirk Ingo Franke

Photo via Wikimedia/Dirk Ingo Franke
car2go will end its carsharing service in Copenhagen, Denmark, on Feb. 15. The carsharing service has been serving Copenhagen since September 2014.
“Despite our many loyal membership, we regret to announce, we did not achieve the critical mass we consider necessary to become a viable and sold business in Copenhagen,” car2go said on its website. “Unfortunately, the customer ramp-up did not meet our business expectations and therefore we have decided to stop our carsharing activity as from February 2016.”
car2go members will be able to still drive the carsharing smart fortwo vehicles in Copenhagen until Feb. 15.
“We apologize to our loyal members and business partners for the inconvenience that may occur with the withdrawal of our carsharing activity from the Danish market,” said the company.
Currently, car2go operates in 30 cities around the global, including Madrid, Frankfurt, Stockholm, Toronto, Vienna, Denver, New York City, Seattle, San Diego and New York City.
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
