Auto Rental News
MenuMENU
SearchSEARCH

CARite, DriveItAway Pioneer Pay-as-You-Go Subscription Program

CARite is the first major chain of used car stores to begin the online sales process with a rental that allows anyone to choose, subscribe, and drive a vehicle with a portion of the monthly rental payments applied towards the purchase price.

January 26, 2021
CARite, DriveItAway Pioneer Pay-as-You-Go Subscription Program

Partnered with DriveItAway, CARite's subscription offering allows anyone to choose, subscribe, and drive the vehicle of his or her choice, with a portion of the monthly rental payments applied towards the purchase price, building equity for a no-obligation purchase.

Photo via Depositphotos.

2 min to read


Used car provicer CARite launched its new program, a "Pay as You Go" subscription offering, to usher in a new level of customer focused satisfaction ahead of all of the new online “disruptors.”

Partnered with DriveItAway, CARite's subscription offering allows anyone to choose, subscribe, and drive the vehicle of his or her choice, with a portion of the monthly rental payments applied towards the purchase price, building equity for a no-obligation purchase.

Ad Loading...

This allows anyone, regardless of credit or down payment, a transparent, easy way to choose a used vehicle and “try it before you buy it,” with the peace of mind of knowing the car chosen is the right one, all the while building down payment for an optional purchase. 

The ultimate never ending test drive, that builds equity in the vehicle while you use it.

“We studied all the new programs of car sellers in the market today, both traditional and the new ‘app driven’ disruptors, with the sole intent to come up with the best all plans had offer, with none of the drawbacks or hidden requirements,” said CARite's Mark Horvath. “CARite’s unique DriveItAway program combines the best of a vehicle rental, subscription, purchase, and lease, all in one, removing all the barriers for credit or down payment challenged customers.”

CARite’s new way to buy a used car is currently being launched and available in six CARite locations in Michigan, including stores in Madison Heights, Grand Ledge, Chesterfield, Kalamazoo, Monroe, and Ann Arbor. The new program is also available at CARite locations in Indianapolis, Memphis, Tenn., Lancaster, Pa., and Stratford, Conn.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...