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CARite, DriveItAway Pioneer Pay-as-You-Go Subscription Program

CARite is the first major chain of used car stores to begin the online sales process with a rental that allows anyone to choose, subscribe, and drive a vehicle with a portion of the monthly rental payments applied towards the purchase price.

January 26, 2021
CARite, DriveItAway Pioneer Pay-as-You-Go Subscription Program

Partnered with DriveItAway, CARite's subscription offering allows anyone to choose, subscribe, and drive the vehicle of his or her choice, with a portion of the monthly rental payments applied towards the purchase price, building equity for a no-obligation purchase.

Photo via Depositphotos.

2 min to read


Used car provicer CARite launched its new program, a "Pay as You Go" subscription offering, to usher in a new level of customer focused satisfaction ahead of all of the new online “disruptors.”

Partnered with DriveItAway, CARite's subscription offering allows anyone to choose, subscribe, and drive the vehicle of his or her choice, with a portion of the monthly rental payments applied towards the purchase price, building equity for a no-obligation purchase.

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This allows anyone, regardless of credit or down payment, a transparent, easy way to choose a used vehicle and “try it before you buy it,” with the peace of mind of knowing the car chosen is the right one, all the while building down payment for an optional purchase. 

The ultimate never ending test drive, that builds equity in the vehicle while you use it.

“We studied all the new programs of car sellers in the market today, both traditional and the new ‘app driven’ disruptors, with the sole intent to come up with the best all plans had offer, with none of the drawbacks or hidden requirements,” said CARite's Mark Horvath. “CARite’s unique DriveItAway program combines the best of a vehicle rental, subscription, purchase, and lease, all in one, removing all the barriers for credit or down payment challenged customers.”

CARite’s new way to buy a used car is currently being launched and available in six CARite locations in Michigan, including stores in Madison Heights, Grand Ledge, Chesterfield, Kalamazoo, Monroe, and Ann Arbor. The new program is also available at CARite locations in Indianapolis, Memphis, Tenn., Lancaster, Pa., and Stratford, Conn.

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