Auto Rental News
MenuMENU
SearchSEARCH

CARite, DriveItAway Pioneer Pay-as-You-Go Subscription Program

CARite is the first major chain of used car stores to begin the online sales process with a rental that allows anyone to choose, subscribe, and drive a vehicle with a portion of the monthly rental payments applied towards the purchase price.

January 26, 2021
CARite, DriveItAway Pioneer Pay-as-You-Go Subscription Program

Partnered with DriveItAway, CARite's subscription offering allows anyone to choose, subscribe, and drive the vehicle of his or her choice, with a portion of the monthly rental payments applied towards the purchase price, building equity for a no-obligation purchase.

Photo via Depositphotos.

2 min to read


Used car provicer CARite launched its new program, a "Pay as You Go" subscription offering, to usher in a new level of customer focused satisfaction ahead of all of the new online “disruptors.”

Partnered with DriveItAway, CARite's subscription offering allows anyone to choose, subscribe, and drive the vehicle of his or her choice, with a portion of the monthly rental payments applied towards the purchase price, building equity for a no-obligation purchase.

Ad Loading...

This allows anyone, regardless of credit or down payment, a transparent, easy way to choose a used vehicle and “try it before you buy it,” with the peace of mind of knowing the car chosen is the right one, all the while building down payment for an optional purchase. 

The ultimate never ending test drive, that builds equity in the vehicle while you use it.

“We studied all the new programs of car sellers in the market today, both traditional and the new ‘app driven’ disruptors, with the sole intent to come up with the best all plans had offer, with none of the drawbacks or hidden requirements,” said CARite's Mark Horvath. “CARite’s unique DriveItAway program combines the best of a vehicle rental, subscription, purchase, and lease, all in one, removing all the barriers for credit or down payment challenged customers.”

CARite’s new way to buy a used car is currently being launched and available in six CARite locations in Michigan, including stores in Madison Heights, Grand Ledge, Chesterfield, Kalamazoo, Monroe, and Ann Arbor. The new program is also available at CARite locations in Indianapolis, Memphis, Tenn., Lancaster, Pa., and Stratford, Conn.

More Rental Operations

an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...