Auto Rental News
MenuMENU
SearchSEARCH

Carwiz International Hires CCO

Borana Siljanovski has been announced in a new position at Carwiz as chief commercial officer.

Carwiz International Hires CCO

Siljanovski previously was director of strategic partnerships at Green Motion.

Photo: Carwiz International

2 min to read


Carwiz International announced the appointment of a chief commercial officer on Nov. 30. In the new role, Borana Siljanovski will oversee the development and commercial strategies of the company, as well as ensure the integrated commercial success of the organization.

The appointment comes after what the company said was a successful summer season, surpassing the 2019 season, and on the heels of the first global Carwiz conference and WTM London.

Ad Loading...

Borana joins Carwiz International following a three-year stint at Green Motion International, where she held the role of director of strategic partnerships. Before that, she spent seven years with Rental Cars & Booking.com as a head of strategic partnerships.

"Iam very excited to join this amazing team and incredible business," Siljanovski said. "I truly believe that I am now part of a great company with massive potential, and I look forward to a very successful 2023 and beyond. I believe that together we achieve great things and position Carwiz as a market leader in the industry. Our market experience, great relationship with our industry partners, the hard work of the CWI team along with the recovery of the travel industry, will ensure the continued growth of Carwiz International for many years to come. I am very thankful for this great opportunity and there is no doubt in my mind that we will accomplish great things together and ensure that our business reaches its full potential and becomes a household name in the car rental industry."

In its announcement, Carwiz said it has big plans for 2023, with aspirations to become the leading car rental franchise network.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...