Auto Rental News is pleased to announce that noted consumer advocate Christopher Elliott will present a seminar at the Auto Rental Summit, which takes place Oct. 29-30 at the Hollywood Beach Marriott in Hollywood, Fla.

Elliott is the reader advocate for National Geographic Traveler, a syndicated columnist, co-founder of the Consumer Travel Alliance and a recent book author.

In his seminar, “What the Angry Customer Won’t Tell You,” Elliott will reveal insights based on his hundreds of interactions and mediations with car rental companies and their customers.

“We are eager to hear Chris Elliott’s unique perspective on car rental customer service from the other side of the counter,” said Chris Brown, executive editor of Auto Rental News. “This seminar will be a forum for a frank yet constructive dialogue that will help car rental companies better understand their angry customers and help them formulate strategies to win them back.”

The 2012 Auto Rental Summit is a gold-level training and education conference designed to improve customer service of car rental operations. Auto rental managers, executives and employees from North American and overseas corporate, franchised and independent companies are invited to attend.

The Summit will be held in conjunction with the Auto Rental News Professional of the Year Awards, which will honor three associates from auto rental companies worldwide who demonstrate and promote outstanding customer satisfaction within the car rental process.

For Auto Rental Summit sponsorship opportunities, contact Joni Owens at 310-533-2530 or joni.owens@bobit.com.