Daimler's Car2Go to Launch May 21 in Austin
car2go N.A. LLC said it will publicly launch in May its car-sharing program in Austin and that it will extend its successful pilot partnership with the City of Austin for an additional six months.
car2go N.A. LLC said it will publicly launch in May its car-sharing program in Austin and that it will extend its successful pilot partnership with the City of Austin for an additional six months.
"Partnering with the City of Austin and our other beta user groups has been a tremendous success," said Nicholas Cole, president and CEO of car2go N.A. LLC. "We have been able to use the pilot program to gather practical experience in order to ensure that car2go is a mobility solution that will exceed our customers' expectations. We look forward to opening car2go to all Austin residents and providing everyone a progressive solution to getting around this great city."
car2go's public launch event will take place on May 21, 2010 in Republic Square Park at Guadalupe and 5th Street. The event will be free and feature many activities for Austin families and members of the community.
Austinites will have the opportunity to register for a car2go membership at the event, but can also pre-register online beginning April 21 and pick up their membership cards onsite at the event.
The public unveiling of car2go follows a very successful pilot program with the City of Austin starting in November 2009. Under the agreement, all car2go members are allowed to use on-street parking in downtown Austin. For the provided parking, car2go is paying a usage fee to the City of Austin in the form of driving minutes for their employees' business trips. car2go and the City of Austin will extend their partnership until November 2010.
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
