Dollar Rent A Car has announced its participation in this year’s Arabian Travel Market (ATM) to seek potential partners and strengthen business relations.

As part of the company’s plans, Dollar Rent a Car will build new ventures and sign up with partners looking for a reliable car rental company, says the company.

"The Arabian Travel Market is one of the biggest travel shows in the Middle East, which is a great platform to introduce our products and services to key decision-makers in the industry,” said Marwan Al Mulla, general manager of Dollar Rent a Car UAE & Oman. “Our participation benefits the company because we learn the latest trends in the industry that we can adapt into our business and also develop relations with new customers.

“ATM is also the forum to meet existing partners and present our upcoming summer promotions, so it is the ideal place to interact with trade buyers, wholesalers and tour operators," added Mulla.

The Dollar team will present its room and car packages, along with Golden Sands and Ramada Plaza JBR, to guests who will be visiting during the summer months, says the company.