Dollar Rent A Car UAE, Oman to Unveil New Branding
Dollar Rent A Car UAE and Oman plans to unveil its new branding at this year’s Arabian Travel Market.

Logo courtesy of Dollar Rent A Car

Logo courtesy of Dollar Rent A Car
Dollar Rent A Car UAE and Oman plans to unveil its new branding at this year’s Arabian Travel Market.
Dollar will present its new logo. The team will also showcase its lineup of new vehicles and the latest models for travelers.
“We are extremely excited to unveil the new Dollar logo at the Arabian Travel Market,” said Marwan Al Mulla, general manager for Dollar UAE and Oman. “We have gone through an entire brand change, and we are so proud of the new logo. We have created new brand guidelines that will strengthen the Dollar brand, different from its competitors.”
“Surpassing customers’ expectations is sometimes a challenge in this fast-paced world,” said Dominic Hagerty, head of sales and marketing. “It’s about finding the right balance between learning what customers want and also finding things which they want before you ask you for it. It’s the only way to stay ahead of the curve, but with our new brand and technology based approach, we are confident of continued growth in 2017.”
More Rental Operations

The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
