Emerald Club Offers Low-Mileage Rentals
In order to provide vehicles with less than 20,000 miles, National Car Rental’s Emerald Club Scorecard specifically tracks mileage at “Emerald Aisle” locations.

Photo courtesy of National Car Rental.

Photo courtesy of National Car Rental.
To ensure that “Emerald Aisle” locations are providing vehicles with less than 20,000 miles, National Car Rental uses the Emerald Club Scorecard to specifically track a vehicle’s mileage.
Every month, National Car Rental’s “Emerald Aisle” locations compete against one another at 65 U.S. airports, focusing on customer service scores, car-class categories and mileage criteria, says National.
“For ‘road warriors,’ low-mileage rental cars are always a priority,” said Brad Carr, vice president for Enterprise Holdings, which owns and operates National, Enterprise and Alamo brands. “As a result, we carefully measure this critical aspect of airport car rental all year long, constantly stressing business travelers’ expectations while also holding our regional operators accountable for this key metric.”
National Car Rental managers can evaluate all “Emerald Aisle” results throughout the U.S. at any time. “They can cross-check both their own rankings and others,” said Carr, “making the internal competitive process highly visible, totally transparent and extremely healthy.”
The “Emerald Aisle” expedites the rental process for Emerald Club loyalty members by allowing them to bypass the service counter and pick up their car of choice.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
