Emerald Club Offers Low-Mileage Rentals
In order to provide vehicles with less than 20,000 miles, National Car Rental’s Emerald Club Scorecard specifically tracks mileage at “Emerald Aisle” locations.

Photo courtesy of National Car Rental.

Photo courtesy of National Car Rental.
To ensure that “Emerald Aisle” locations are providing vehicles with less than 20,000 miles, National Car Rental uses the Emerald Club Scorecard to specifically track a vehicle’s mileage.
Every month, National Car Rental’s “Emerald Aisle” locations compete against one another at 65 U.S. airports, focusing on customer service scores, car-class categories and mileage criteria, says National.
“For ‘road warriors,’ low-mileage rental cars are always a priority,” said Brad Carr, vice president for Enterprise Holdings, which owns and operates National, Enterprise and Alamo brands. “As a result, we carefully measure this critical aspect of airport car rental all year long, constantly stressing business travelers’ expectations while also holding our regional operators accountable for this key metric.”
National Car Rental managers can evaluate all “Emerald Aisle” results throughout the U.S. at any time. “They can cross-check both their own rankings and others,” said Carr, “making the internal competitive process highly visible, totally transparent and extremely healthy.”
The “Emerald Aisle” expedites the rental process for Emerald Club loyalty members by allowing them to bypass the service counter and pick up their car of choice.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
