Auto Rental News
MenuMENU
SearchSEARCH

Enterprise 50-Year Pledge Reaches 11 Million Tree Plantings

For the 11th straight year, the Enterprise 50 Million Tree Pledge has logged another million tree plantings. This pledge is a partnership between the Arbor Day Foundation and Enterprise Rent-A-Car.

by Staff
December 28, 2016
Enterprise 50-Year Pledge Reaches 11 Million Tree Plantings

Photo courtesy of Enterprise Holdings

2 min to read


Photo courtesy of Enterprise Holdings

For the 11th straight year, the Enterprise 50 Million Tree Pledge has logged another million tree plantings, a result of the Arbor Day Foundation’s partnership with Enterprise Rent-A-Car.

“We are thrilled to be collaborating with the Arbor Day Foundation on such a long-term initiative, which has already reached 11 million plantings,” said Jo Ann Taylor Kindle, president of the Enterprise Holdings Foundation. “The Arbor Day Foundation’s professional management helps ensure that our investment in global reforestation has the best success rate possible and leaves a lasting legacy for generations to come.”

Ad Loading...

Established in 2006 in honor of Enterprise's 50th anniversary and to thank Enterprise customers for their support, the 50 Million Tree Pledge is planting one million trees per year through 2056. Today, millions of young trees are growing in diverse U.S. forests throughout 16 states – Alabama, California, Colorado, Florida, Idaho, Michigan, Minnesota, Montana, New Mexico, Oregon, Pennsylvania, South Carolina, South Dakota, Texas, Utah and Wyoming — plus in Canada, France, Germany, Spain and the U.K.

In total, there have been more than 90 planting projects since 2006.

“Millions of acres of the world’s forests are impacted by wildfires and natural disasters every year," said Dan Lambe, president of the Arbor Day Foundation. "Enterprise Holdings Foundation financial support plays a crucial role in protecting vital water resources, restoring habitats for endangered wildlife, and improving air quality in communities around the world.”

This year, the Enterprise Holdings Foundation supported its first reforestation project in the state of New Mexico, planting 20,000 ponderosa pine seedlings on 100 acres of Santa Fe National Forest.

The program also included plantings in France and Spain for the first time. In France, Enterprise helped plant 50,000 trees in Landes Forest as part of a new partnership with Reforest’Action. In Spain, Enterprise partnered with Bosques Sostenibles to plant 10,000 trees in the Sierra de Gredos mountain range.

More Rental Operations

Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Ad Loading...
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
Ad Loading...