Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Adds 5,000 Hybrids to Nationwide Fleet

Customers will be able to reserve hybrid vehicles from 80 rental locations online or by phone.

by Staff
February 4, 2009
Enterprise Adds 5,000 Hybrids to Nationwide Fleet

 

2 min to read


Enterprise Rent-A-Car is adding approximately 5,000 additional gas/electric hybrids to its nationwide fleet and designating nearly 80 rental locations across the country as “hybrid branches.” The designated “hybrid branches” have a high concentration of the new hybrids available and, for the first time, customers can reserve these hybrids online or by phone.

Enterprise already was home to the world’s largest fleet of fuel-efficient vehicles. The addition of nearly 5,000 hybrid vehicles more than doubles the amount of hybrids the company owns.

Ad Loading...

The new hybrids will be available at nearly 80 locations in 24 major markets across the country, including the 10 busiest airports for business travelers in the United States. Markets include California (Los Angeles, San Francisco, Sacramento and Fresno); Colorado (Denver); Florida (Orlando, Tampa); New York (Albany, Ithaca, New York City, Rochester); Oregon (Eugene, Portland); Texas (Austin, Dallas, Houston); Atlanta; Boston; Detroit; Minneapolis; Philadelphia; St. Louis; Seattle; and Washington, D.C.

Customers in these markets will be able to choose from several makes and models of hybrid vehicles including the Toyota Prius, Nissan Altima, Ford Escape and Toyota Camry. Rental costs will vary according to market conditions; rates also will vary at locations throughout the country.

“Whether they’re traveling for business or pleasure, our customers continue to seek out environmentally friendly vehicle options,” said Jeff Morrell, vice president of Business Development. “Doubling our fleet of hybrid vehicles nationally is in direct response to that demand and furthers our commitment to help grow the market for new engine technologies and alternative fuels.”

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...