Auto Rental News
MenuMENU
SearchSEARCH

Enterprise, Brazil's Unidas Expand Partnership

Amending its master franchise agreement with the Brazilian-based car rental operator Unidas, Enterprise Holdings will now hold a 20% stake in Unidas and Unidas will now offer all three of Enterprise's car rental brands throughout Brazil.

by Staff
October 31, 2016
Enterprise, Brazil's Unidas Expand Partnership

Logo courtesy of Unidas website

2 min to read


Logo courtesy of Unidas website

Enterprise Holdings Inc. has made a strategic investment in Unidas, amending its Master Franchise Agreement with the Brazilian car rental operator and fleet management company.

Unidas and Enterprise Holdings became franchise partners in 2012. For the past four years, Unidas has been operating National and Alamo locations in airport and city locations throughout Brazil.

Once the transaction is completed later this year, Enterprise Holdings will hold a 20% stake in Unidas and have a seat on the company’s board of directors. The transaction also extends Unidas’ Master Franchise Agreement until 2031, according to the company.

Ad Loading...

In addition, Enterprise Holdings’ entire portfolio of car rental brands will be offered throughout Brazil, including its flagship Enterprise Rent-A-Car brand.

“Both companies quickly learned that our fundamental values and strategic priorities are closely aligned, which makes our partnership that much more successful and meaningful,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “We look forward to growing all three of our car rental brands throughout Brazil for many years to come.”

Unidas currently operates a total fleet of approximately 46,000 vehicles for both their rental and fleet management businesses, serving both leisure and business customers from 215 locations across Brazil, according to the company. That includes a corporate network of 94 branches in 48 cities, and a franchising network with 121 locations across 101 cities throughout the country.

“Our comprehensive partnership covers business development, knowledge transfer, and strategic planning, while enabling us to leverage the strength of Enterprise Holdings’ brands together with Unidas,” said Pedro de Almeida, CEO at Unidas. “We are proud and very happy that Enterprise is collaborating with us and investing in our future growth.”

Today, the Enterprise, National and Alamo brands operate in more than 85 countries, including 29 in Latin America.

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...