Enterprise CEO Named One of Fortune’s Most Powerful Women in Business
Pam Nicholson is now considered the highest-ranking woman in the car rental industry in one of the world’s largest travel companies.

Pam Nicholson
Photo courtesy of Enterprise.
For the 13th consecutive year, Fortune has named Enterprise Holdings’ Pam Nicholson one of the Most Powerful Women in Business. Nicholson ranked No. 23 on the 2019 list. She is joined by Mary Barra, Chairman and CEO of General Motors, at No. 2.
AS CEO, Nicholson is recognized for her role in the company’s forward-looking strategy. Under her leadership the company has steadily increased revenue each year. Since joining Enterprise as a Management Trainee 38 years ago, she has achieved growth and success in every facet of the operation she has led.
The Most Powerful Women in Business list is compiled by Fortune editors who consider four criteria: the size and importance of the woman's business in the global economy, the health and direction of the business, the arc of the woman's career, and social and cultural influence.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
