Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Expands into Poland and Czech Republic

To further expand its presence in Europe, Enterprise Rent-A-Car has entered into franchise agreements with HT Centrum Group Sp.z.o.o. in Poland and Czechocar CZ Ltd. in the Czech Republic.

by Staff
July 16, 2013
2 min to read


Enterprise Rent-A-Car announced today it has selected new franchise partners in Poland and the Czech Republic that will serve major airport and city locations in these two European markets.

HT Centrum Group Sp.z.o.o. has been appointed as Enterprise’s franchise partner in Poland. As one of Poland’s most respected automotive groups, it brings over 15 years of automotive experience in Eastern Europe through its dealerships, service center operations and car rental provision, according to Enterprise.

Ad Loading...

Founded in 1993, Czechocar CZ Ltd. is Enterprise’s franchise partner in the Czech Republic. According to Enterprise, Czechocar has established itself as a leader in the Czech car rental market.

Peter A. Smith, vice president of global franchising at Enterprise, said: “These agreements further cement the Enterprise Rent-A-Car brand in Europe and place us in almost every large business and leisure travel market in Europe. This opens the door to a large volume of opportunities for our customers, our employees and our new franchise partners. Once again, in HT Centrum and Czechocar, we have identified entrepreneurial businesses that share both our commitment to customer service and a vision to embrace the mobility needs of European travelers. We’re delighted to welcome both companies and countries into the Enterprise family.”

With more than 38 million residents, Poland is the eighth largest economy in the EU and the sixth largest by population.

“We have seen demand for car hire services grow rapidly in recent years in Poland, and we are keen to use our new relationship with Enterprise as a means of driving further growth,” said Tomasz Halat, president of HT Centrum. “We are very pleased to have been chosen as Enterprise’s partner in Poland and as the business that will be delivering the company’s promise and service to customers in our market. ...”

David Lukes, general manager of Czechocar CZ Ltd., said, “The Czech Republic continues to attract businesses from across the world to our commercial centers, as well as having a huge appeal as a tourist destination. This relationship with Enterprise is a wonderful example of how we are growing through partnership. It highlights how we can also help companies around the world to extend their boundaries and make the most of the opportunities we have to offer. We are delighted to have been selected to partner with Enterprise.”


More Rental Operations

A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...