Enterprise Expands to Finland
Enterprise’s strategy is to extend access to its car rental services across the whole of continental Europe by partnering with experts in each country with a strong reputation for customer care.

The nine new locations already operate a fleet of more than 500 cars and vans with plans to extend the business through further branch openings later this year.
Photo via Tiia Monto/Wikimedia.
Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands are now available in Finland with the official opening of nine new locations across the country, including a new site at Helsinki Airport.
This follows an agreement between LänsiAuto Group and Enterprise Holdings to introduce the three brands to Finland. Enterprise’s strategy is to extend access to its car rental services across the whole of continental Europe by partnering with experts in each country with a strong reputation for customer care.
The nine new locations already operate a fleet of more than 500 cars and vans with plans to extend the business through further branch openings later this year. The branches will serve a diverse and growing customer base looking for on-demand mobility, especially in the eight home city locations, which are all based near car dealerships for added convenience. Home city customers include local business and leisure motorists needing rapid access to a vehicle, as well as replacement users who need a vehicle when their own car is being serviced or repaired.
Customers using Enterprise, National, and Alamo rental services in Finland will benefit from a number of global customer programmes. These include membership of Enterprise Plus and the Emerald Club from National Car Rental, both of which offer rewards based on the level of usage.
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
