Enterprise Holdings announced May 17 that it has acquired the business of Mint Cars On-Demand, a car-sharing company serving more than 8,000 members in New York City and Boston. The acquisition has closed, and financial terms of the transaction will not be disclosed.
Mint’s services will be offered under its current brand name initially, but then the Mint car-sharing vehicles will immediately be incorporated into the local Enterprise car-rental fleets in the New York City and Boston regions — and operated as a natural extension of the Enterprise home-city business model, which already includes car leasing, vanpooling and hourly rental programs.
By year’s end, Enterprise said that its car-sharing services throughout the country, including WeCar by Enterprise, PhillyCarShare and Mint, will be transitioned to the Enterprise Car Share brand name. “We have been anticipating and meeting local transportation needs for more than 55 years, so underscoring car-sharing’s connection to the Enterprise name and legacy makes perfect sense,” said Ryan Johnson, assistant VP for Enterprise Holdings.
Richard Ull, who founded Mint in 2008, said, “I’m very proud of what we’ve accomplished thus far in the New York and Boston markets in such a short time. But thanks to Enterprise’s industry leadership and financial strength, our business will evolve and jump to the next level — and our car-sharing members will not only have access to a larger and newer fleet, but be supported by a team renowned for its community focus and customer-service excellence.”
Ull, who has more than 10 years of experience in the New York parking business, grew the Mint network to more than 40 locations across Manhattan, Brooklyn and Boston in four years. Ull now brings his knowledge forward and will manage Enterprise’s newest car-sharing division, and help the company incorporate Mint’s “best practices” into its existing policies and procedures. Almost all of Mint’s staff members have been offered positions in their respective cities.
