Enterprise Holdings Expands in Toronto Area
Enterprise Holdings has opened new locations in downtown Toronto and in Mississauga.
An Enterprise Rent-A-Car branch in Canada. Photo courtesy of Enterprise Holdings.
An Enterprise Rent-A-Car branch in Canada. Photo courtesy of Enterprise Holdings.
Enterprise Holdings has expanded its transportation network in Toronto area. The company has opened a new location near Union Station in downtown Toronto and another office near Square One Shopping Centre in Mississauga.
“We are excited about expanding our market and opening new locations in the heart of the financial sector across from Union Station, as well as in the community of Mississauga,” said Steve Tudela, corporate vice president of Canadian operations for Enterprise Holdings, which owns the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
The new branch near Union Station not only serves local Enterprise Rent-A-Car and Alamo Rent A Car customers in the downtown core, but also thousands of commuters from regional carrier GO Transit and the local Toronto Transit Commission, according to the company. This branch is also connected to the PATH, Toronto’s underground pedestrian walkway.
The new branch in Mississauga serves Enterprise Rent-A-Car customers and is open seven days a week, according to the company.
Currently, Enterprise Holdings operates eight locations in downtown Toronto and seven locations within the Mississauga area.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →