Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Holdings Removes 50 Percent of Recalled Toyotas and Pontiac Vibes

The company said it removed these vehicles from its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental locations in less than two days.

by Staff
January 29, 2010
2 min to read


Enterprise Holdings announced today that it has already removed 50 percent of the approximately 35,000 recalled Toyota and Pontiac Vibe vehicles from its North American rental fleet in less than 48 hours.

These vehicles, which have been identified for recall and suspension of sales due to potential problems with sticking accelerator pedals, represent about 4 percent of the company’s entire North American fleet.

Ad Loading...

“Because our customers’ safety and trust are always our top priority, we think it is important to explain not only what we are doing with these vehicles, but also the steps we’re taking to meet their car rental needs,” stated Matt Darrah, executive vice president of North American Operations for Enterprise Holdings, which owns and operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands.

“Fortunately, we are uniquely positioned from coast to coast with an extensive airport and neighborhood network that gives us unparalleled flexibility and agility in situations such as these,” Darrah explained. “This means we not only can quickly and efficiently move vehicles from city to city, but also back and forth between airports and nearby neighborhood branch offices to minimize customer inconvenience and delays in getting them into another replacement vehicle.”

Enterprise Holdings is North America’s largest and most comprehensive car rental company, with more than a third of all airport business in the U.S. and Canada. In addition, the company operates more than 5,000 Enterprise Rent-A-Car offices located within 15 miles of 90 percent of the U.S. population.

Darrah said that Enterprise Holdings also is refreshing its fleet with delivery of new vehicles and is keeping some existing vehicles a few weeks longer than planned while the affected Toyota vehicles are grounded. “We want the public to know we have the infrastructure, the fleet and the people in place to continue meeting their car rental needs at the airport as well as in local communities,” Darrah stressed.

The company, while continuing to remove affected models from its rental fleet, also is suspending sales of the those models and will not put any new Toyota vehicles into service under the Alamo, Enterprise or National brands until the situation is corrected. Further, Enterprise Fleet Management, working with Toyota, is contacting its leasing customers who have leased a vehicle subject to the recall and keeping them informed of the latest developments.

Ad Loading...

None of the hybrid vehicles in the company’s car sharing fleet, operated under the WeCar brand, is affected by the manufacturer’s safety recall concerning potentially sticking accelerator pedals.

More Rental Operations

thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...