Related: Enterprise UK Partners With Global FoodBanking Network
Enterprise Invests 120,000 Euros to Fight Hunger in Ireland
As part of its Fill Your Tank program, Enterprise Rent-A-Car plans to invest 120,000 euros with Crosscare social support agency in Ireland over the next six years. The program is in collaboration with The Global FoodBanking Network.

Logo courtesy of Enterprise Holdings

Logo courtesy of Enterprise Holdings
As part of a $60 million program launched by the Enterprise Rent-A-Car Foundation to combat hunger in Europe and North America, social support agency Crosscare has received the first of six 20,000 euros annual donations to help fight food poverty in Ireland.
The donation is part of Enterprise Rent-A-Car Foundation’s initiative called Fill Your Tank, which has been designed to celebrate the company’s 60th global anniversary and its 20th anniversary in Ireland. As part of the initiative, the company will provide $60 million over the next six years to address food insecurity in the countries where it has wholly-owned business operations in Europe and North America.
In Europe, the initiative is being carried out in collaboration with The Global FoodBanking Network (GFN), a nonprofit organization that accelerates the development and growth of food banks in more than 30 countries around the world.
Through its partnership with GFN, Enterprise Rent-A-Car is investing a total of 120,000 euros to address hunger in Ireland through Crosscare over the next six years. This grant will help to increase Crosscare’s capacity to redistribute surplus food to people in need throughout the country and to supply the charity’s cafes, according to the company.
“Crosscare is thrilled to be partnering with Enterprise to tackle food poverty in Ireland,” said Conor Hickey, CEO of Crosscare. “We are grateful for the very generous donation, which we will receive over the next six years. In the immediate term, the current donation will be used to purchase a refrigerated vehicle to help transport food to those most in need in Ireland. In the coming years we hope that, with GFN and Enterprise’s support, we can help thousands of people through the provision of essential food and support services.”
“We are delighted to announce our partnership with Crosscare as food insecurity is prevalent in many communities across Ireland,” said George O’Connor, managing director of Enterprise Rent-A-Car Ireland. “As an organization with 25 branches across the country, supporting the communities where we operate is a vital part of the Enterprise culture. In particular it is an honor to be able to make this donation on our company’s 20th anniversary in business in Ireland and 60th anniversary globally.”
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
