Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Launches Exotic Car Collection in UK

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the U.K. at Heathrow Airport. The collection includes luxury and sports car brands such as Rolls-Royce, Lamborghini, Porsche and Ferrari.

by Staff
January 29, 2016
Enterprise Launches Exotic Car Collection in UK

The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.

2 min to read


The Porsche 911 Carrera is part of Enterprise's Exotic Car Collection, which is now available in the U.K. Photo courtesy of Porsche.

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the U.K. at Heathrow Airport. The collection includes luxury and sports car brands such as Rolls-Royce, Maserati, Lamborghini, Porsche, Ferrari, Range Rover and Bentley.

Customers can rent exotic and luxury vehicles from this airport branch for delivery anywhere in the U.K. via a bespoke transportation service, says the company.

Ad Loading...

A second Exotic Car Collection branch in central London is also set to open in the coming months.

“The massive increase in demand for high-end rental vehicles coincides with the U.K.’s increasing role as a destination for those with affluent lifestyles in London and elsewhere,” said Khaled Shahbo, Enterprise Rent-A-Car’s managing director UK & Ireland. “Many Exotic Car customers travel to London as visitors, so it was vital that we located at Heathrow, the U.K.’s hub airport.”

The opening of the first Exotic Car Collection branch in the U.K. is part of its global expansion. In the last six months, Enterprise has opened six new Exotic Car Collection branches in the U.S. and its first location in Canada. In the coming weeks, Enterprise will open an Exotic Car Collection branch in Switzerland, says the company.

“Our Exotic Car Collection has been a big hit in the United States, and we are seeing a similar demand in London for prestige and supercar rental,” added Shahbo. “People no longer want to dream of driving a beautifully engineered high-end car: they want the opportunity to do it.”

Click here for more information on Enterprise’s Exotic Car Collection in the U.K.

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...