Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Launches ‘Plus Your Points’ Promotion

Between Oct. 17 and Jan. 20, 2017, Enterprise Plus loyalty members who register for the promotion can earn double points on qualifying rentals.

by Staff
October 18, 2016
Enterprise Launches ‘Plus Your Points’ Promotion

Enterprise Rent-A-Car has launched its annual "Plus Your Points" promotion. Photo courtesy of Enterprise Holdings.

2 min to read


Enterprise Rent-A-Car has launched its annual "Plus Your Points" promotion. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has launched its annual Plus Your Points promotion for all Enterprise Plus loyalty members.

Between Oct. 17 and January 20, 2017, Enterprise Plus members who register for the promotion can earn double points on qualifying rentals.

Ad Loading...

This year, Enterprise is making it easier to accumulate bonus points by adding new point-earning opportunities, according to the company. Notably, participants can earn 75 points for providing their opinions in a survey offered on the Plus Your Points dashboard upon member log in.

Customers can also accrue bonus points by registering for the Plus Your Points promotion, renting a vehicle through the Enterprise mobile app, renting a vehicle over a weekend, or renting a vehicle from an Enterprise location in Europe.

“With Plus Your Points, we can show our appreciation for our customers’ loyalty and, at the same time, help them earn free rental days they can use to visit new places or pursue what they’re most passionate about,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “Our customers receive a first-rate experience while renting with us and earn double points during the promotion. What’s more, they’ll also enjoy earning points toward their next road trip through the Plus Your Points website and Enterprise app.”

Points are redeemable at any time for free rental days in any available vehicle at participating Enterprise locations worldwide. Points don’t expire as long as the member has one qualifying Enterprise rental during every three-year period, according to the company. Free rental day awards apply to time and mileage (base rate) only and do not cover taxes, surcharges, and concession fees.


More Rental Operations

thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...