Enterprise Launches ‘Plus Your Points’ Promotion
Between Oct. 17 and Jan. 20, 2017, Enterprise Plus loyalty members who register for the promotion can earn double points on qualifying rentals.

Enterprise Rent-A-Car has launched its annual "Plus Your Points" promotion. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has launched its annual "Plus Your Points" promotion. Photo courtesy of Enterprise Holdings.
Enterprise Rent-A-Car has launched its annual Plus Your Points promotion for all Enterprise Plus loyalty members.
Between Oct. 17 and January 20, 2017, Enterprise Plus members who register for the promotion can earn double points on qualifying rentals.
This year, Enterprise is making it easier to accumulate bonus points by adding new point-earning opportunities, according to the company. Notably, participants can earn 75 points for providing their opinions in a survey offered on the Plus Your Points dashboard upon member log in.
Customers can also accrue bonus points by registering for the Plus Your Points promotion, renting a vehicle through the Enterprise mobile app, renting a vehicle over a weekend, or renting a vehicle from an Enterprise location in Europe.
“With Plus Your Points, we can show our appreciation for our customers’ loyalty and, at the same time, help them earn free rental days they can use to visit new places or pursue what they’re most passionate about,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “Our customers receive a first-rate experience while renting with us and earn double points during the promotion. What’s more, they’ll also enjoy earning points toward their next road trip through the Plus Your Points website and Enterprise app.”
Points are redeemable at any time for free rental days in any available vehicle at participating Enterprise locations worldwide. Points don’t expire as long as the member has one qualifying Enterprise rental during every three-year period, according to the company. Free rental day awards apply to time and mileage (base rate) only and do not cover taxes, surcharges, and concession fees.
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
