Related: Enterprise Expands Brand to Brazil
Enterprise Opens New Branches in Oman
The business will operate at Muscat, Salalah, and Duqm airports.

This further extends Enterprise Holdings footprint in the region, adding to the operations in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, and Jordan.
Photo via Depositphotos.
Enterprise Holdings has extended its operations into Oman through a partnership with Oman-based Ayn Zain Global, part of private project developments (PPD).
This deal will bring Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands to the country. The partnership also involves Al Jomaih Auto Rental (Ajar), which is the master franchise holder for several countries in the region.
PPD was founded in 1992 by Amer Hamed Al Suleimani and has grown into a business which spans a variety of industry sectors. PPD has expanded into the leisure and tourism sector and the provision of vehicle rental compliments that development.
The business will operate at Muscat, Salalah, and Duqm airports.
This further extends Enterprise Holdings footprint in the region, adding to the operations in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, and Jordan.
Travelers using Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car services in Oman will qualify for a number of global customer programs. These include membership of Enterprise Plus and the Emerald Club from National Car Rental, both of which offer rewards-based on the level of usage.
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
