Enterprise Holdings has extended its operations into Oman through a partnership with Oman-based Ayn Zain Global, part of private project developments (PPD).

This deal will bring Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands to the country. The partnership also involves Al Jomaih Auto Rental (Ajar), which is the master franchise holder for several countries in the region.

PPD was founded in 1992 by Amer Hamed Al Suleimani and has grown into a business which spans a variety of industry sectors. PPD has expanded into the leisure and tourism sector and the provision of vehicle rental compliments that development.

The business will operate at Muscat, Salalah, and Duqm airports.

This further extends Enterprise Holdings footprint in the region, adding to the operations in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, and Jordan.

Travelers using Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car services in Oman will qualify for a number of global customer programs. These include membership of Enterprise Plus and the Emerald Club from National Car Rental, both of which offer rewards-based on the level of usage.