Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Plants Trees at Flight 93 Memorial for Arbor Day

To celebrate Arbor Day and continue its 50 Million Tree Pledge, Enterprise donated 30,000 trees to plant at the Flight 93 National Memorial in Pennsylvania on April 19-20.

by Staff
April 19, 2013
Enterprise Plants Trees at Flight 93 Memorial for Arbor Day

Dan Friedman, group rental manager for Enterprise, plants a tree during the event.

2 min to read


In honor of Arbor Day and Enterprise’s 50 Million Tree Pledge, Enterprise Rent-A-Car and the Arbor Day Foundation organized the “Plant a Tree at Flight 93” event, which took place April 19-20 at the Flight 93 National Memorial in Shanksville, Pa.

The Enterprise Foundation donated 30,000 trees to help reforest 23 acres of land in a new 2,200-acre national memorial dedicated to the victims of Flight 93 on Sept. 11, 2001.

Ad Loading...

The plantings are part of 1 million trees being planted this year as part of Enterprise’s 50 Million Tree Pledge, a 50-year and $50 million commitment to plant 50 million trees in state parks and state and national forests throughout the U.S., Canada and Europe. This is the eighth year of Enterprise’s pledge.

Each year, Enterprise works with the Arbor Day Foundation, the U.S. Forest Service, the National Association of State Foresters, and the National Association of State Park Directors to execute projects that will address reforestation needs.

Dan Friedman, group rental manager for Enterprise, plants a tree during the event.

The 2013 50 Million Tree Pledge planting projects include:

-250,000 trees in Bastrop State Park, Texas

-250,000 trees in Blackwater River State Forest, Florida

Ad Loading...

-122,500 trees in Boise National Forest, Idaho

-122,500 trees in Los Padres National Forest, California

-100,000 trees to the Woodland Trust in the United Kingdom

-50,000 trees in Cuyumaca Rancho State Park, California

-25,000 trees in Pike & San Isabel National Forests, Colorado

Ad Loading...

-15,000 trees in Essex County, Canada

More than 7 million trees planted through the program’s first seven years are already growing in forests in Alabama, California, Colorado, Idaho, Michigan, Minnesota, Montana, Oregon, South Dakota, Canada, Germany, the U.K. and Scotland.

 “We are always looking for more sustainable ways to do business and support the communities we serve,” said Lee Broughton, Enterprise head of sustainability. “By planting these trees, we are restoring and rejuvenating natural spaces that people can enjoy for generations to come.”

More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...