Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Pledges $120 Million to Advance Social, Racial Equity

The company’s new initiative will increase respect, opportunity, achievement, and diversity for youth and families by addressing three social and racial equity gaps in need of urgent attention: early childhood development, youth health and wellness, and career and college preparation.

November 23, 2020
Enterprise Pledges $120 Million to Advance Social, Racial Equity

In conjunction with the Enterprise Holdings ROAD Forward initiative, the Foundation is pledging an additional $65 million into Enterprise Fill Your Tank, a program launched in 2016 that has contributed more than $50 million to address food insecurity in local communities.

Photo via Enterprise. 

3 min to read


Enterprise Holdings, through the Enterprise Holdings Foundation, is elevating its focus on diversity, equity, and inclusion with a new five-year, $55 million commitment to organizations that advance social and racial equity in communities around the world.

The company’s new initiative, Enterprise Holdings ROAD Forward, will increase respect, opportunity, achievement, and diversity (ROAD) for youth and families by addressing three social and racial equity gaps in need of urgent attention: early childhood development, youth health and wellness, and career and college preparation.

Ad Loading...

“Diversity, inclusion and strengthening the communities where we operate have been part of our guiding principles for more than 60 years,” Enterprise Holdings Foundation President Carolyn Kindle Betz said in a statement. “The Enterprise Holdings ROAD Forward initiative will open new doors for individuals in our communities who are disproportionately affected by lack of access to resources in the areas of education, health and wellness.”

In conjunction with the Enterprise Holdings ROAD Forward initiative, the Foundation is pledging an additional $65 million into Enterprise Fill Your Tank, a program launched in 2016 that has contributed more than $50 million to address food insecurity in local communities — an issue that often disproportionally affects people of color.

The company is pledging the funds to extend the program for five more years. The funds will continue to be distributed annually among Feeding America, Food Banks Canada, and The Global FoodBanking Network, in addition to other local food banks and pantries in the communities served by Enterprise.

As part of the Enterprise Holdings ROAD Forward initiative’s commitment to young people of color in underserved communities, the company will work with four nationally renowned nonprofit organizations: The Obama Foundation’s My Brother’s Keeper Alliance, UNCF, Girls Inc., and Parents as Teachers.

Through these four distinct partnerships, the initiative will bring meaningful impact to local youth and families in the following ways:

Ad Loading...
  • Early childhood development: Support for Parents as Teachers will enable the organization to broaden the reach and effectiveness of its proven early childhood education programs to better connect with the needs of Black, Brown, and Native American children. Key objectives of the partnership include refining its curriculum for diverse audiences, creating professional development sessions, subsidizing cultural adaptations of existing programs, translating program materials into Somali, Spanish, and other languages, and underwriting new data equity research.

  • Youth health and wellness: Support for My Brother’s Keeper (MBK) Alliance will advance their mission to build safe and supportive communities for boys and young men of color where they are valued and have clear pathways to opportunity. Key objectives include supporting the 19 MBK Impact and Seed Communities in documenting and broadly disseminating best practices, lessons learned, and stories of inspiration and hope from youth and community leaders; and launching the MBK Framework to Affect Systems Change, which will help the hundreds of MBK communities better define, document and increase their impact.

  • Youth health and wellness: Support for Girls Inc. will continue their mission to help all girls grow up “strong, smart, and bold” by funding work to assess and refine the organization’s proven social and emotional learning frameworks that address racial injustice and inequities. Then, putting the updated framework into action with education, training and mentorship facilitated through affiliate programs.

  • Career and college preparation: Through UNCF, Enterprise will support more than 70 scholarships for first-generation Black college students to cover critical, but often unmet needs that can create barriers to college completion or successful career transitions. Scholarships will support non-tuition-related student needs such as emergency expenses, stipends to support extracurricular professional development and educational loan repayment.

In addition, the Enterprise Holdings ROAD Forward initiative will allocate funds to its more than 70 global operating teams over the next five years, empowering employees to take the lead in identifying pressing issues related to the program’s three focus areas in their communities and supporting local organizations that are best equipped to address them.

More Rental Operations

Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
Ad Loading...