Related Article: Enterprise Contributes to 50 Million Tree Pledge
Enterprise Rent-A-Car Joins American Express, Plenti Credit Card Rewards
The new Plenti credit card from Amex allows card holders to earn and redeem points on their purchases with major U.S. brands, including Enterprise Rent-A-Car.
American Express and the Plenti loyalty program announced a new credit card for Plenti members to earn points that can be redeemed on purchases with major U.S. brands. Enterprise Rent-A-Car is among the participating brands, which also includes other places like Exxon, Mobil and Nationwide.
According to the announcement, card holders will earn 1 Plenti point for every dollar spent on eligible purchases. Users can redeem points at any of the listed brands. For example, points earned during an Exxon purchase can be used toward Enterprise Rent-A-Car.
“With the new Plenti cobrand card, card members can collect, combine and redeem even more points for savings,” said Eva Reda, senior vice president of cobrand partnerships at American Express. “The Card is great for people who are loyal to Plenti partner stores and want the service and trusted security of American Express.”
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
