Related: National Car Rental's Emerald Club Celebrates 30 Years
Enterprise’s Loyalty Programs Expand in Latin America, Caribbean
Enterprise Holdings’ two loyalty programs – Enterprise Rent-A-Car's Enterprise Plus and National Car Rental's Emerald Club — have expanded in Latin America and the Caribbean.
by Staff
July 10, 2017
Photo courtesy of Enterprise Holdings
1 min to read
Photo courtesy of Enterprise Holdings
Enterprise Holdings’ two loyalty programs – Enterprise Plus, through the Enterprise Rent-A-Car brand, and Emerald Club, through the National Car Rental brand — have expanded in Latin America and the Caribbean.
Both programs now allow members to earn rewards and free rental days at locations in Colombia, Honduras, Jamaica, Peru, and Suriname. Enterprise Plus members can also enjoy benefits in Turks and Caicos.
Currently, Enterprise Holdings operates in more than 90 countries, including 30 countries in Latin America.
“Increasing the availability of Enterprise Plus and Emerald Club is a natural extension of our ongoing mission to be the best transportation service provider in the world, serving our customers no matter where they decide to travel,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings.
More Rental Operations
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →