Europcar has launched a customized online reservation tool for customers of its historical partner, Accor. What was previously possible with airlines can now also be done with Europe’s leading hotel group and its 4,000 hotels worldwide.

Europcar and Accor launched the customized car rental reservation service to facilitate their customers’ travel and lodging plans. When an Accor customer confirms a hotel reservation on www.accorhotels.com, a pre-selection of three vehicles available for rental from Europcar is proposed. The selection is based on the customer’s destination, hotel and length of stay.

Accor is the first hotel group to use the new, more dynamic and efficient online reservation system developed by Europcar. Accor customers reserving a Europcar vehicle through this system qualify for exclusive discounts of up to 20 percent on the cost of their rental. Members of the Accor A|Club loyalty program can earn points and benefit from special conditions on their vehicle rental.

“We are delighted to take our longstanding partnership with Accor on to the next level,” stated Rafael Girona, COO of Europcar Groupe. “Thanks to this new service, we can provide a high-quality, intelligent and dynamic offering to meet customers’ specific needs.”

According to Pascal Mergez, Accor’s director of Transportation Partnerships, “This new service constitutes a milestone in the partnership between Accor and Europcar. We rely on our respective strengths to offer our customers high value-added products and services that are easy to reserve.”

Accor E-Commerce Director Romain Roulleau added, “We need to constantly adapt to the needs of increasingly unpredictable customers. Cross-selling, and especially the addition of partners to the reservation channel, will help to make the accorhotels.com portal a genuine distribution platform for the sale of complementary services. Our partnerships, such as the one with Europcar, represent a means of securing the customer loyalty while generating traffic and additional revenue.”

In addition to Accor, Europcar has also forged strategic partnerships with easyJet, Europe’s leading low-cost airline, and with TUI, the world’s number one tour operator. Europcar has also established a strategic commercial alliance with Enterprise, the leading vehicle rental company in North America; together, they form the world’s largest car rental network. In addition to these flagship partnerships, Europcar has more than 80 international agreements with prominent travel industry players.