Europcar Appoints New CTO
An engineer by training, Damien Basselier has more than 20 years of experience in universes with a strong technological and digital component, whether for start-ups or large international groups such as Vivendi, Cegetel, and Cap Gemini.
Damien Basselier has taken over as Europcar Mobility Group's CTO. He joins the team formed by Caroline Parot, chairman of the executive board, to pursue the Group's digital transformation.
Basselier was previously chief information officer at Smartbox Group in Dublin, where he led the company's digital transformation. He also designed and deployed a harmonized IT/tech framework for all countries and supported the Group's transition to a data-centric, agile culture.
An engineer by training, Basselier has more than 20 years of experience in universes with a strong technological and digital component, whether for start-ups or large international groups such as Vivendi, Cegetel, and Cap Gemini.
This appointment is part of the deployment of the SHIFT 2023 strategic roadmap; presented to the market at the end of June by the Group's management team, it is a roadmap that provides a path for doubling the Group's active customer base to 15 million and a turnover in excess of 4 billion euros.
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
