Europcar Enhances Brand with Updated Features, Website
‘Moving Your Way,’ a new marketing approach by Europcar, includes an updated logo and website.
Europcar unveiled its new brand concept, "Moving Your Way" on Dec. 6, which includes new marketing campaigns and an updated website.
As part of "Moving Your Way", a new logo was designed to stamp all Europcar sub-brands and offers while symbolizing mobility. The logo was introduced in all major European cities through advertising and marketing campaigns, as well as on truck panels.
New Europcar locations will be opened featuring this new logo and existing locations will be redesigned with the new logo.
Europcar’s website now offers a more efficient booking process and design that will help customers navigate through the site. The website also includes filters for customer’s to narrow down which vehicles fit their needs and the possibility to store up to 10 quotes.
Customers can start a reservation from any page and have access to “My Europcar” in order to create driver profiles and manage bookings.
This new design will be featured on local websites in the beginning of 2013.
More Rental Operations
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →