Auto Rental News
MenuMENU
SearchSEARCH

Europcar Enters 3-Year Partnership with Live Nation

Live Nation Australasia has announced an official partnership with Europcar as its exclusive car rental partner across Australia and New Zealand.

by Staff
April 7, 2015
Europcar Enters 3-Year Partnership with Live Nation

Photo via Wikimedia.

1 min to read


Photo via Wikimedia.

Europcar Australia and New Zealand has entered a three-year partnership with Live Nation Australasia, a Live Nation Entertainment Inc. company. Across Australia and New Zealand, Europcar will be Live Nation’s preferred car rental supplier.

This partnership will also offer Europcar customers access to Live Nation benefits such as the “Money Can’t Buy” experiences and VIP ticketing to Live Nation events. Additional benefits will be available to Europcar Privilege members, according to the company.

Ad Loading...

“This relationship is highly valuable to Europcar customers, our Privilege members and Live Nation ticket holders,” said Ron Santiago, managing director of Europcar Australia and New Zealand. “Travel and live events belong together, and we want to ensure these special experiences are memorable. Because of this, Live Nation ticket holders will have access to exclusive Europcar car rental offers and enjoy the convenience of booking their car of choice to get to their live event of choice.”

"We welcome Europcar to the family of brand partners and look forward to working with them on enhancing their customer value proposition and loyalty program,” said Michael Coppel, president and CEO of Live Nation Australia and New Zealand.


More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...