Europcar Launches Franchises in Brazil
Partnering with Los Cipreses, Europcar has launched in Brazil and opened its first franchise locations in the cities of Curitiba, Florianopolis and Porto Alegre.

Photo via Wikipedia.

Photo via Wikipedia.
Partnering with Los Cipreses, Europcar has launched in Brazil and opened its first franchise locations in the cities of Curitiba, Florianopolis and Porto Alegre, says the company.
Travel company Los Cipreses runs Buquebus, a passenger and vehicle career between Argentina and Uruguay, and the BQB airline with operations in Argentina, Brazil, Chile and Uruguay.
Within the next year, Europcar plans to open locations in Brazil’s top 10 cities, says the company.
“Europcar is proud to partner with Los Cipreses to develop our presence in Brazil,” said Marcus Bernhardt, Europcar Group’s chief commercial officer. “… This move allows us to service our direct customers, airline and hotel partners and leisure customer base with an ever-increasing network. For Europcar, it is truly a great opportunity to participate in this very large and dynamic market where we already serve a significant number of Brazilian customers outside of Brazil.”
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
