Europcar Mobility Group appointed Mark Lister as group director for international partner development. Lister’s main missions will be to continue enlarging the global footprint of the Europcar Mobility Group brands through franchising, the development of the global rent-a-car reservation platform, and the expansion of the alliance network that today operates in Canada, China, India and Japan.

Lister has spent most of his career in the car rental industry, where he had the opportunity to hold various positions, from the field to the management of teams and commercial development. He started in 1994 in the U.K. car rental business with EuroDollar, as station manager and rapidly progressed to divisional responsibilities. He moved to the International Franchise Department for the National and Alamo network in 2004 as area director for the International Franchise Department. In 2013, he joined Europcar Group and became regional director of Europe and Central Asia for the Europcar Franchise Network.

With this franchise and alliance network, the group’s objective remains to offer high-quality services to customers everywhere in the world, creating growing revenue opportunities for its partners. This development will take place in the framework of the Group CONNECT plan, which aims at responding to customers’ new mobility needs and expectations through adapted offers and services, leveraging Europcar’s assets, in order to fully benefit from the post COVID-19 crisis market rebound in the coming years.

In the last years, Lister widened his scope of responsibilities, taking the lead of the group franchise network and then of the international alliances.