European Luxury Car Rental Group Rebrands, Adds New Models
Founded in March 2017, Driverso, formerly Vroomerz, is backed by Primerent, a leader in the luxury car hire industry.

Driverso uses quick and simple online booking, clear pricing and availability, and detailed information and imagery for each car.
Photo via Depositphotos.
Formerly named Vroomerz, one of Europe’s most varied luxury car fleet has rebranded, expanding to include over 400 new models from 20 suppliers. In the past year, over 500 customers from 40 countries have booked a luxury car online with Driverso, each one personally delivered to their chosen location.
In a statment, a Driverso spokesperson said the company prides itself on the highest standards of qualified, luxury cars, and personalised customer service.
Whether cruising the High Alpine Road in Austria in a Maserati Grancabrio, circling the Amalfi Coast in an Aston Martin DB9 Volante, traversing the Swiss Alps with a Range Rover Sport, or exploring Rome in a Mercedes-Benz S-Class, Driverso customers can choose from a range of cars across the U.K., Italy, France, Spain, Portugal, Switzerland, Germany, and Austria.
Driverso uses quick and simple online booking, clear pricing and availability, and detailed information and imagery for each car. Customers are guaranteed to receive the exact make and model as selected on the website.
The company also includes door-to-door delivery and drop off by a professional driver, who meets customers at their chosen delivery point and be on hand to answer any questions you may have.
Founded in March 2017, Driverso is backed by Primerent, a leader in the luxury car hire industry.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
