You’ve got a Facebook page for your rental business, but are you using it properly to connect to new business? Your customers are on Facebook — but how do you create and cater the right message to them?

At the 2015 Auto Rental Summit, Facebook corporate will present the seminar “How to Grow Your Auto Rental Business on Facebook.”

Presented by Jason Fialkov, Facebook client partner, the seminar will present specific strategies to retain your present customers and acquire new ones. As a larger percentage of customers now book cars online through mobile devices, the seminar will also focus on how to leverage Facebook’s scale and mobile penetration.

“Warning: this is not Facebook for Business 101,” says Chris Brown, executive editor of Auto Rental News. “This is the secret sauce — not from a third party — but from Facebook itself. Better yet, it is geared specifically for small businesses, and car rental at that.”

The 2015 Auto Rental Summit will be held Nov. 9-10 at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Click here to view the full schedule.

To inquire about exhibit or sponsor opportunities, contact Joni Owens at joni.owens@bobit.com.